Saddleback LASIK Influencer Marketing Case Study
Learn how Blue Polo Interactive helped Saddleback Eye Center achieve their marketing goals with a successful influencer campaign. Discover the strategies that we used to increase brand awareness, reach new audiences, and elevate Saddleback Eye Center's reputation as a leader in LASIK surgery.
80,669
Increase web visits
Increase social reach
Increase brand value
Case study
About the project
Impressions
80,669
Reach
Awareness
The Challenge:
Saddleback wanted to amplify their brand by leveraging local influencers to tell their story to the community. They also needed a destination landing page to drive traffic and convert them into loyal customers. Saddleback had experience advertising to mass markets via Television ads and wanted to create a more personalized connection with their target audience.
Our Influencer Selection Methodology:
Our methodology for selecting influencers is meticulously crafted to ensure alignment with our target audience's interests and to establish a personal connection with our client's services. We prioritized influencers based on their fitness focus, location in Southern California, use of eyewear, genuine interest in LASIK, and the quality of their followers. We also eliminated those with mass and suspicious followers to maintain authentic engagement. This process has helped us narrow over 3,000 Instagram accounts down to 12 influencers, from which the client selected their top 3 favorites.
Client Excitement:
"I think her post-surgery video and narration of the process was great! Wow, I think this would be great content and great for an ad!!!!" ~ Director of Communications on JennyFit
"She did an awesome job!! We are very impressed!! Thank you for your help with this :D" ~ Director of Marketing on JennyFit
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