Influencer Marketing for AnitaB.org

Overview:

AnitaB.org Grace Hopper Celebration, the world's largest gathering of women technologists, sought to reach out to female BIPOC technologists or BIPOC females interested in exploring a career change in the tech space to increase event registrations. To achieve this goal, they leveraged influencer marketing through a well-crafted influencer campaign that was designed to reach their target audience.

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Objective:

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The objective of the campaign was to drive awareness and increase event registrations for the Grace Hopper Celebration '22 by reaching female BIPOC technologists or BIPOC females interested in exploring a career change in the tech space.

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Methodology:

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Our team carefully selected a group of technology influencers that would reach and resonate with the target audience of female BIPOC technologists or BIPOC females interested in exploring a career change in the tech space. These influencers were chosen for their large and engaged following, high level of trust, and their expertise in the technology space.

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Results:

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The influencer campaign was highly successful and achieved impressive results, including:

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• Reaching over 500,000 people across the country
• Delivering over 185,000 Native View Impressions
• Generating over 20,000 engagements with the content
• Driving over 3,000 extremely well-qualified clicks to the landing page

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Impact:

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Thanks to the influencer marketing campaign, the 40,000-person conference sold out, demonstrating the power of the influencer marketing approach in driving awareness and increasing event registrations. The campaign resulted in a $70,000 media cost savings over attempting to execute the same campaign in-house, showcasing the cost-effectiveness of influencer marketing.

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Conclusion:

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The influencer marketing campaign for AnitaB.org Grace Hopper Celebration was a highly effective and successful way to reach the target audience of female BIPOC technologists or BIPOC females interested in exploring a career change in the tech space. The campaign delivered impressive results and substantial cost savings, demonstrating the power and effectiveness of influencer marketing as a tool to reach diverse communities and drive change.

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