Influencer Connect is a full-service influencer marketing agency with over ten years of industry experience. We are now offering our expertise to assist clinical research organizations in recruiting trial participants through influencer marketing.

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How it Works:

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Our process is straightforward and efficient. We collaborate closely with our clients to understand their recruitment objectives and the specific needs of their trial participants. We then identify and pick the right influencers, who have a large and engaged following and are well-matched to the client's target audience. The influencers are given detailed information about the trial and then assigned the task of creating engaging and high-quality content to promote the trial and encourage sign-ups. The content is then shared on social media platforms like Instagram, YouTube, TikTok, and Facebook.

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Our background in healthcare influencer marketing has made us experts at content compliance, comment monitoring, adverse event reporting and more. Overseeing content for IRB compliance is well in the wheelhouse of what we are used to offering.

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Advantages for the Trial Sponsor:

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Influencer marketing provides numerous advantages to the trial sponsor. These are some examples:

• Develop Stronger Trust: Prospective trial participants who see ads for trials are often weary of being part of something experimental which can lead to low recruitment rates and high dropout rates. Discovering the trial from someone they trust can help counter these challenges.
• Better Patient Follow Through: By promoting the trial through trusted and credible sources, influencer marketing helps to increase trust and credibility. That means less costly patient dropout.
• Hard-to-Reach Niches: By being able to identify influencers in certain disease states, you can reach their highly engaged niche audiences.
• Increased Reach and Engagement: Unlike traditional methods of recruitment, influencer marketing allows you to reach a larger and more engaged audience.
• Influencer marketing can help educate and inform the public about the importance and benefits of clinical trials.
• Cost-Effective: Influencer marketing is a low-cost solution for clinical trial recruitment because it improves trial speed and success.

The Process:

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• Consultation: We collaborate closely with our clients to understand their recruitment objectives as well as the specific needs of their trial participants.
• Influencer Identification and Selection: We identify and select the right influencers with a large and engaged following who align well with the client's target audience.
• Content Creation: Influencers are given detailed information about the trial and are asked to create high-quality content to promote it.
• Compliance: Our team works hand in hand with the sponsor and influencers to ensure smooth, IRB compliant content.
• Distribution: The content is then shared on social media platforms like Instagram, YouTube, TikTok, and Facebook.
• Tracking and measurement: We use analytics tools to track campaign results and calculate ROI.

Are you ready to learn more?

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Influencer Connect is the clinical trial recruitment solution you need. We have over ten years of experience in influencer marketing and are now offering our services to assist research agencies in meeting their recruitment objectives. To get started, contact us today!

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