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Managing an Influencer Campaign

It sounds easy, right? In theory, it certainly is. And it may seem easy talking about it casually outside of work to those not in the know, but there is a process, and one full of headaches if it's not managed properly.   1st step: how do I find the right influencers, and ensure my budget goes as far as it possibly can? It’s not as straightforward as we’d like it to be. There really isn't a...

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Reputation Matters. A Lot.

Many companies invest in PR to get good placement in traditional media. That’s certainly been a winning strategy for a long, long time, but things have changed. And in the age of the Internet, they change fast.   The importance of a hot party being picked up in Page 6 of the NY Post is no longer what it once was. A review from a food critic in the NYT doesn’t carry the same weight anymore. A...

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Best Practices for Pinterest Visual Content

Every social media platform varies slightly in functionality and users. As a result, different types of content will work better on some platforms than others. Marketers need to take note of these nuances and adapt their digital strategy for optimal effectiveness on each platform. When it comes to Pinterest, we must keep in mind the primarily visual nature of the platform. Earlier, we touched on whether Pinterest is the right channel for your marketing strategy and...

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Can You Afford To Not Give The Customer A Great Experience?

  You have no choice today but to have an aesthetically pleasing website that works across all devices providing a great customer experience. Alternately your company will face a slow demise as customer frustration rises and sales decline. Far too often businesses, especially brick & mortar retail stores who have an existing website, assume that the website is not crucial to their fortunes. That is a dangerous line of wishful thinking. All of the dominant platforms (essentially Google and...

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Pinterest’s Unique Tools for Marketers

How often do you use Pinterest as a marketer? Pinterest is often overlooked in social media marketing strategies due to its relatively smaller user base. Earlier, we talked about whether Pinterest is the right channel for your marketing strategy. In this article, we will cover a number of unique marketing tools that add to Pinterest’s appeal for brands. Rich Pins Regardless what type of brand you have, rich pins can automatically help send traffic to your...

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Is Pinterest the right channel for your Marketing Strategy?

Pinterest is a social media platform in a constantly growing and changing digital landscape. We’ve seen the rise and decline of many social media platforms and it’s often difficult for marketers to choose which ones they want to prioritize in their marketing strategy. While most brands will focus primarily on Facebook, Instagram and Twitter, there are many merits to marketing on Pinterest. Should your business include Pinterest in their marketing strategy? In this article, we will...

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Do’s and Don’ts when using Email Newsletters

An email newsletter is a marketing and communication tool that will help your brand build a unique relationship with your customers, clients and prospective customers. This tool has many useful functions: it may inform subscribers about your products, offer discounts or just to give a heads up on what you’re brand has been up to. It can be a very powerful tool if you use it the right way. Below you can find some do’s...

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Guide to Facebook Brand Recall Ads for Small Business

Since its inception, the Facebook ads platform has been seen by marketers as a direct response vehicle since the targeting can be so granular. While Facebook’s targeting does make it a leader in driving profitable conversions for advertisers, Facebook wants to capture more of the ad spend pie by also being seen as a way to reach your audience with a message that they will remember. Hence, in September 2015, Facebook announced a new advertising...

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What You Need To Know About Instagram and Snapchat For Your Business

     Instagram’s new feature confused the majority of us. Many don't understand the difference between Snapchat and Instagram Stories, making it difficult for us to choose between one of these two when posting a video or photo, or when having to open both applications to post the same story. Although these two are really similar, they are not quite the same, here is why: Instagram Stories are a series of photos or videos that will appear...

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How Brands are Using Facebook Live to Market Their Company

Facebook Live is quickly demonstrating its effectiveness to engage and inspire their fans. This featured has open new opportunities to businesses since it’s a creative way to promote a brand at a cost effective method of advertisement. Brands are starting to use Facebook Live in many ways: to inaugurate a new product, explain how a product is used, show an event while it’s held live or even to do a contest. It gives companies the possibility...

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