Do’s and Don’ts when using Email Newsletters

By Lina Pineros

An email newsletter is a marketing and communication tool that will help your brand build a unique relationship with your customers, clients and prospective customers.

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Guide to Facebook Brand Recall Ads for Small Business

By Michael Pomposello

Since its inception, the Facebook ads platform has been seen by marketers as a direct response vehicle since the targeting can be so granular. While

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What You Need To Know About Instagram and Snapchat For Your Business

By Lina Pineros

     Instagram’s new feature confused the majority of us. Many don’t understand the difference between Snapchat and Instagram Stories, making it difficult for us

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How Brands are Using Facebook Live to Market Their Company

By Lina Pineros

Facebook Live is quickly demonstrating its effectiveness to engage and inspire their fans. This featured has open new opportunities to businesses since it’s a creative

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How To Run A Perfect Local Influencer Event

By Lina Pineros

One of the most difficult things for local hospitality businesses to do is to spread their message in their communities. Traditional PR has become more

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The Importance of Video for Small Business and How to Produce One Cost Effectively

By Benjamin Wang

  Videos are one of the best ways to communicate a message online. Whether it’s to get a point across or to drive sales, videos are

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All You Need To Know About Facebook Live

By Lina Pineros

Facebook Live is a feature (released in August 2015)  that allows you to stream videos instantly. With this feature you can add a filter to

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Online Video: the Future of Content Marketing

By Lina Pineros

  Today, online videos are taking away the limelight from the ads featured on television. 30 years ago TV dominated the advertising world, but now that’s

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Using Youtube for Influencer Marketing

By Lina Pineros

If you are the owner of a small or midsize business and want to promote your products to the right audience, then getting your brand

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The Most Important Part of eCommerce

By Josh Satler

What is the most important part of running your online store? No, it’s not the promotions. No, it’s not the ability to add products quickly

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