As a local business, do you think it's important to be found on influential directory sites and Google Maps (Google + Local)? The better question is this: do you feel your business is hurt by not being found there? While it's difficult to quantify online to...
Continue ReadingLet’s start with some questions. How hard is it to build a great reputation in real life for yourself? Warren Buffet said “it takes 20 years to build a reputation and 5 minutes to lose it. If you think about that, you’ll do things differently.” Does a...
Continue ReadingGoogle announced a big change yesterday to how they will feature local results moving forward on desktop. The move had already been made on mobile and tablets for some local searches, and will have have major ramifications for local businesses from this point on. The carousel...
Continue ReadingThe ROI of traditional PR has historically been measured by the size of one's mention in a publication relative to the cost of advertising for that placement. Hiring a PR company to get your business mentioned in publications has typically involved retaining a firm starting at...
Continue ReadingThis is Part 2 of the two-part series How the West Was Won in the World of SEO. If you haven't read Part 1 yet, you can do so here. In Part 1, I stated that I'd be breaking down the top two most recent and...
Continue ReadingIn 1962, Metro-Goldwyn Mayer released an American epic-Western film titled How the West Was Won, which provided an episodic retelling of the progress of westward migration and the development of America during 1839 and 1889. The American frontier – commonly referred to as the “Wild West”...
Continue ReadingSoftware can save you. Especially if you're a web marketer overseeing SEO campaigns for businesses. Your job is to help clients grow their organic traffic to increase actions on site. In order to do this, it requires implementing correct SEO strategies. Here are some: 1. You have to create...
Continue ReadingIn the last three posts, part 1, part 2 and part 3, I discussed how the marketing principles of P.T. Barnum were still relevant to site conversion. Until now I've discussed methods based on an outward-directed strategy. I've written about advertising and promotional focuses geared towards...
Continue ReadingIn the current age of digital media it is not enough to only have a website or a Facebook page. To gain visibility ahead of your competitors you need to have your brand spread out over the web efficiently. So how can this be done...
Continue ReadingWelcome to Part 2 of what will be a trilogy of blog posts on how to conduct a quick on-site SEO audit! If you missed Part 1, click here to read it now. Missing Title Tags Done with writing unique title tags? Good! But, the buck doesn't stop here....
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