If you've abstained from setting up a profile on Google+, you're en route to a world of social hurt. Google's Executive Chairman Eric Schmidt writes in his upcoming book, “The Digital Age”: “Within search results, information tied to verified online profiles will be ranked higher than...
Continue ReadingRight now, as you are reading this post, many marketers are scratching their collective heads over how to convey complicated marketing concepts in an effective way to people. The fact of the matter is people are busy and we live in an age over saturated with...
Continue ReadingI'm sure that by now you understand the importance of social media. It is, if used wisely, a great branding tool and an easy way to reach your audience. If you think that managing ALL of your social media accounts in an effective way is too overwhelming, think...
Continue ReadingKeywords. They are the lynchpin behind all web traffic. Type in any word or phrase in Google: those are keywords. The websites that Google displays are found based on the keywords you typed. Naturally, web marketers were very interested in keyword analysis. We wanted to know how...
Continue Reading2013 is here and I’m sure that at least one of your resolutions for the new year revolves around social media. I can also make an educated guess and say that the most puzzling social network is still Google+. What exactly is it? How does...
Continue ReadingCan the disavow link tool be used for negative SEO? No. The only way the disavow link tool could be used for negative SEO is if someone were to gain access to your Google Webmaster Tools account and started disavowing your high-quality links at will. That said,...
Continue ReadingAfter the launch of Google+, it was Ok to be skeptical and no one would have judged you for not having a business or personal page. No more. Things have now changed to the point where Google+ is a must have for any business. In this post we'll...
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