One of the most difficult things for local hospitality businesses to do is to spread their message in their communities. Traditional PR has become more challenging in the mobile age, and patrons base buying decisions off of what strangers write on public directories and social...
Continue ReadingLet’s start with some questions. How hard is it to build a great reputation in real life for yourself? Warren Buffet said “it takes 20 years to build a reputation and 5 minutes to lose it. If you think about that, you’ll do things differently.” Does a...
Continue ReadingThe ROI of traditional PR has historically been measured by the size of one's mention in a publication relative to the cost of advertising for that placement. Hiring a PR company to get your business mentioned in publications has typically involved retaining a firm starting at...
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