Blue Polo Interactive | Sole Bicycles
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The Company:

Solé Bicycle Company was founded in 2009 by two best friends at USC who were fed up with the state of fixed gear bicycles. With a shared determination and vision, they set out to introduce high performance, stylish and affordable fixed gear bicycles to the planet. Aside from their physical store and distributors, they have an e-commerce website where most of their business is done.

The Problem:

Solé was getting dominated by its competitors online and needed a lot of design work done to its website after migrating to the Shopify platform.

The Solution:

Website design combined with Search Engine Optimization.

First, we designed the site to offer new capabilities and features on the Shopify platform. Next, we optimized all of the on-site features (the use of title tags, meta description tags, on-page content, H1 tags, alt image attributes, and more) before implementing our off-site strategy to position Sole for success in the search engines.

The Results:

Sole’s organic traffic grew 326% from the start of the campaign and revenues more than doubled from organic traffic! The Website also won a prestigious design award which our design work was an integral part of.


“Our team has been absolutely bombarding BPI with development requests lately, and I wanted to take the time to thank you for all of your hard work. It’s been awesome collaborating with such a responsive team, and I really appreciate how hard your designers, developers, and SEO team has been working to improve our business.” ~ Ryan Mick, Creative Director at Solé Bicycles