Social media ad buying is a dominant medium for reaching specific audiences. The amount of time people spend on social media each day is staggering. In the U.S. alone, it’s reported that people check their accounts 17 times, and that number is surpassed outside of the U.S. Additionally, the level of both scale and targeting is unprecedented; people voluntarily share information with Facebook, Twitter, Instagram, Pinterest, Snapchat, etc., which can then be used to target them!
Blue Polo Interactive’s media buying specialists bring a diverse combination of experience and technical expertise that allows us to provide world class media buying solutions to our clients. The benefit is evident in both time saved and budget spent efficiently which drive return on investment and smashes KPIs.
Your social media buying specialist creates the ads, ad copy, sets bids and targeting parameters while optimizing the campaign throughout. The potential is endless. The opportunity on social continues to grow as more and more people access content from their mobile phones in addition to desktop, PC and tablet. Paid social media also impacts organic results.
The time is now.
Benefits of a sound social ad buying campaign:
- Engage & influence your target audience.
- Increase the number of “Likes” and followers to your fan page and social actions around your content.
- Capture email addresses and other 1st party data to re-market to.
- Drive direct sales on your eCommerce platform around specific products.
- Leverage your target audience’s social graph to extend your brand’s influence with other prospective customers.
- Increase traffic to your website
- More leads and sales