Is display advertising a part of your marketing strategy?
Many companies know that they must be on the Internet to remain relevant and competitive in today’s business world.
The Internet is not a short-term fad; it’s here to stay.
It’s rapidly changing the way the customers identify with brands, the way they learn more about product and service offerings, and, most important of all, the way they are acquired.
There are many avenues to reaching one’s customers online, but few can be as profitable as display advertising.
Due to virtually an unlimited number of impressions available on the Internet today, it creates both an opportunity and a problem. The problem most have is how to reach to their customers. No one wants to spend money just for the sake of spending money and with so much available inventory, it’s easy to do.
The opportunity comes from being able to decrease the cost of acquiring customers thanks to the large supply of inventory which creates downward pressure on media pricing.
So what’s the best way to ensure your marketing budget is spent effectively? Safeguards.
Whether it’s done in-house or handled by display media buying specialists, marketers can now put a number of safeguards in place to ensure they minimize waste from their efforts.
Here are a few:
- Buy specific audiences
- Target only Websites in verticals of interest
- Geographically target users on Websites all the way down to the Zip code.
- Target high value opportunities that generate awareness and drive actions.
- Reach customers with relevant messages in real-time.
More power than ever before lies in the buyer’s hands.
Is your business taking advantage of it?