Blue Polo Interactive | DCW Casing
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The Company:


DCW is one of the oldest and largest sausage casing manufacturers on the planet. Formed as a partnership between the top three casing manufacturers in the world, DCW brings over 250 years experience to the industry.


The Problem:


DCW is well-known offline, but could only be found in Google if you specifically looked up keywords related to their brand name. They were receiving no visibility for broad or niche keywords related to either natural or artificial sausage casings.


Their problem was compounded by the fact that many players in their space had been investing in SEO for years and had become bulwarks in the search results. DCW had to leverage a relatively minor budget extremely efficiently if they wanted to outcompete their competitors who were likely outspending them fivefold. DCW had 5 sites on the web linking to their website, while the people who were ranking well for the same keywords had 1000s to 10s of thousands, pointing to their site.


The Solution:


Blue Polo started by optimizing all of the on-site content and tags on the DCW site to make sure it was in prime shape to rank well. From that point, our strategists developed and oversaw the execution of a clean and impactful link building strategy.


Our link building strategy started by writing and releasing press releases with the most relevant news about what was happening at DCW. The local news sources and blogs that published this release created the perfect foundation for the website’s link profile.


Our exact link building methodology evolved month over month and included a variety of natural, clean, high-value backlinks in content from relevant blogs. This strategy, paired with a well fleshed out, natural looking anchor strategy allowed for aggressive and sustainable growth in the search rankings that rivaled their more established, higher spending competitors.


Given the budget restrictions, a high volume of links would not be possible. However, our team worked smart with the dollars they had and executed a high-quality, low volume link approach that delivered hundreds of links to the site over the span of a year.


The Results:


The strategy paid off, as DCW was able to outcompete their rivals with far less spend.


DCW is ranking extremely well as a result of our program. Even with an extremely restrictive budget and only 12 months to work with, they went from being not found anywhere in Google to being found for 16, high value, niche keywords on page 1 in Google and found on page 2 in Google for 21 keywords (and improving.)