It sounds easy, right? In theory, it certainly is. And it may seem easy talking about it casually outside of work to those not in the know, but there is a process, and one full of headaches if it's not managed properly. 1st step: how do...
Continue ReadingHow often do you use Pinterest as a marketer? Pinterest is often overlooked in social media marketing strategies due to its relatively smaller user base. Earlier, we talked about whether Pinterest is the right channel for your marketing strategy. In this article, we will cover...
Continue ReadingPinterest is a social media platform in a constantly growing and changing digital landscape. We’ve seen the rise and decline of many social media platforms and it’s often difficult for marketers to choose which ones they want to prioritize in their marketing strategy. While most...
Continue ReadingInstagram’s new feature confused the majority of us. Many don't understand the difference between Snapchat and Instagram Stories, making it difficult for us to choose between one of these two when posting a video or photo, or when having to open both applications to...
Continue ReadingToday, online videos are taking away the limelight from the ads featured on television. 30 years ago TV dominated the advertising world, but now that's starting to change. One of the main reasons that online video is becoming stronger, is because of its accessibility. With the arrival...
Continue ReadingIf you are the owner of a small or midsize business and want to promote your products to the right audience, then getting your brand on YouTube may be the solution for you. Attracting the attention of customers through entertaining and educational content is always...
Continue ReadingAs a reluctant millennial, it took me a long time to understand the appeal of Snapchat that was so quickly gaining in popularity amongst people in my age group and teenagers. After downloading the app to my phone and getting myself set up with it...
Continue ReadingIn New York City, news radio station 1010 WINS makes the bold claim “If you give us 22 minutes, we’ll give you the world.” This reminds me of talking to Pinterest Ads Expert Jessica Bahr - if you talk to her for around 20 minutes...
Continue ReadingSocial media has played an essential role in campaigns by helping marketers reach the right target market at the right time. With 2015 now in the books, let’s recap some of the best social media campaigns of the year. Domino's Pizza Emoji: Domino’s simple and contemporary approach is what...
Continue ReadingSometime after Facebook went public, it tweaked its algorithm so content posted organically would have very minimal reach. In the range of 1% for most pages. Businesses realized that if they wanted to reach their audience which they often spent real money to acquire, they would...
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