Many companies invest in PR to get good placement in traditional media. That’s certainly been a winning strategy for a long, long time, but things have changed. And in the age of the Internet, they change fast. The importance of a hot party being picked up...
Continue ReadingGoogle’s decision to add review extensions to Adwords is a big thing. The percentage of clicks around searches has always skewed heavily in favor of organic listings to the tune of ~90%. The paid listings, shaded in an orange background on the right and recently to...
Continue ReadingCaring for your online reputation — or "e-reputation" — isn't a task reserved exclusively for presidents or celebrities. Almost everything you do online can be tracked by to you, especially the things you do in the public realm, i.e anything conducted on social media sites. For...
Continue ReadingBack in the 20th century business owners would tell you that the key to success was location, location, location. That, and you HAD to advertise your business in the yellow pages. Well, the 20th century is gone - long gone, and no one uses the...
Continue ReadingI was recently on my honeymoon in St. Lucia. If you've never been, I'd highly recommend it. However, the purpose of this post is not to expound on all of the wonderful things to do on that little island. Rather, it's to share my experiences with...
Continue ReadingInternet users accrue “cyber footprints” with every tweet and Facebook photo upload. Despite privacy settings and pseudo screen names, information is still accessible for those who know where to look. All too often your beer-guzzling, Instagram antics can come back to haunt you, if they...
Continue ReadingOnline reviews are just like a double-edged sword; they can help you make money and increase sales revenue, but can also spoil your reputation and hurt your business financially. Even if your products and service is excellent, it’s hard to make everyone happy. There is...
Continue ReadingIt’s time to buy a TV for football season (let’s just pretend it’s not months away). You’ve just moved into your new apartment and are looking for a new giant tv to spend your free time ogling. There’s lots of choices out there including Sony,...
Continue ReadingPrior to the Internet, people chose their service providers from local papers or through word of mouth. And while referrals are timeless, the proliferation of online review sites (eg Yelp, CitySearch, Google Places, etc) have minimized the influence of traditional print based media on...
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