Every social media platform varies slightly in functionality and users. As a result, different types of content will work better on some platforms than others. Marketers need to take note of these nuances and adapt their digital strategy for optimal effectiveness on each platform. When it...
Continue ReadingHow often do you use Pinterest as a marketer? Pinterest is often overlooked in social media marketing strategies due to its relatively smaller user base. Earlier, we talked about whether Pinterest is the right channel for your marketing strategy. In this article, we will cover...
Continue ReadingPinterest is a social media platform in a constantly growing and changing digital landscape. We’ve seen the rise and decline of many social media platforms and it’s often difficult for marketers to choose which ones they want to prioritize in their marketing strategy. While most...
Continue ReadingIn the first piece in this series, Pinterest Ads Part 1, we discussed what Pinterest ads are, what you can do with Pinterest ads and some vital tips. Today we will finish the series. What makes a good pin?: Jess says image is KEY to making...
Continue ReadingIn New York City, news radio station 1010 WINS makes the bold claim “If you give us 22 minutes, we’ll give you the world.” This reminds me of talking to Pinterest Ads Expert Jessica Bahr - if you talk to her for around 20 minutes...
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