Videos are one of the best ways to communicate a message online. Whether it’s to get a point across or to drive sales, videos are fast, accessible, and engaging. Born and raised in New York, everything seems to be going at an accelerated pace. People are constantly...
Continue ReadingAs a reluctant millennial, it took me a long time to understand the appeal of Snapchat that was so quickly gaining in popularity amongst people in my age group and teenagers. After downloading the app to my phone and getting myself set up with it...
Continue ReadingYou’ve had a website for five years. It still works for all intents and purposes. There are flashy images, copy and recently updated products. It was very cool in 2010 and you still feel it is “acceptable” in 2015. You even invested in an SEO plan and made sure...
Continue ReadingThe goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire are key, so you’re just wasting your time and money if I see an advertisement for the newest smartphone and I...
Continue ReadingTry to remember the last time you were using your smartphone or tablet to browse the web. Do you recall loading the website and thinking, “what the heck is this? I can’t see a single thing!” You then have to navigate a website that forces...
Continue ReadingThink back to the last time you met someone with a flip phone. Remember how you felt? You may have told them, “Great job! I wish I could do that.” But inside, you were completely flabbergasted and dying to know how they managed daily living...
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