An email newsletter is a marketing and communication tool that will help your brand build a unique relationship with your customers, clients and prospective customers. This tool has many useful functions: it may inform subscribers about your products, offer discounts or just to give a...
Continue ReadingEveryone thought email marketing was dead. My generation - I’m Gen X - grew up with the earliest version and all of its inherent flaws, and got tired of it. Ignored it. Sent it to spam or unsubscribed. Then came the Smartphone. And what's the one thing we...
Continue ReadingIn the email marketing world, the widely accepted mantra is that "the money is in the list." This saying implies that the more people on your email list that you're sending content to, the more money you'll be able to pull out of that email list and...
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