Since its inception, the Facebook ads platform has been seen by marketers as a direct response vehicle since the targeting can be so granular. While Facebook’s targeting does make it a leader in driving profitable conversions for advertisers, Facebook wants to capture more of the...
Continue ReadingThe goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire are key, so you’re just wasting your time and money if I see an advertisement for the newest smartphone and I...
Continue ReadingDo you find traffic leaving your site before purchasing a product or service? If so, you're not in the minority. Most Webmasters who sell products deal with the frustrating reality that a significant percentage of their traffic comes to the site but leaves un-monetized. And...
Continue ReadingMany companies know that they must be on the Internet to remain relevant and competitive in today's business world. The Internet is not a short-term fad; it's here to stay. It’s rapidly changing the way the customers identify with brands, the way they learn more about product...
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