Facebook Live is quickly demonstrating its effectiveness to engage and inspire their fans. This featured has open new opportunities to businesses since it’s a creative way to promote a brand at a cost effective method of advertisement. Brands are starting to use Facebook Live in many...
Continue ReadingOne of the most difficult things for local hospitality businesses to do is to spread their message in their communities. Traditional PR has become more challenging in the mobile age, and patrons base buying decisions off of what strangers write on public directories and social...
Continue ReadingIf you are the owner of a small or midsize business and want to promote your products to the right audience, then getting your brand on YouTube may be the solution for you. Attracting the attention of customers through entertaining and educational content is always...
Continue ReadingSocial media has played an essential role in campaigns by helping marketers reach the right target market at the right time. With 2015 now in the books, let’s recap some of the best social media campaigns of the year. Domino's Pizza Emoji: Domino’s simple and contemporary approach is what...
Continue ReadingWhether you are new to Twitter or have experience in using it for your business, it is important to know the tools that are used alongside that will help you maintain and/or refine your strategy. In this post you will learn about three tools that...
Continue ReadingAs mentioned in the last blog post, Twitter has become an important platform for businesses to communicate with their audience and potential customers. If you are new to this post and haven’t read the last one, you can check it out here. Today we will...
Continue ReadingThe digital landscape is continuously evolving and there are new ways for brands to engage their audience outside services like pay-per-click text ads and display advertising. Today we’re going to discuss social influencer marketing, and cover a simple four point checklist that should be answered...
Continue ReadingBlue Polo Interactive recently did a campaign for Macy's with tips on how to change from day to night through your makeup. The content was done by makeup extraordinaire, Ande Alvarez, and the creative by Lynn Lee. The campaign was very successful and the infographic was shared...
Continue ReadingIs SEO really dead? My take - hell no! However, if we compare SEO today to the days of old we are faced with a very different challenge than ever before. In the past, SEO "pros" used to buy the latest wizbang software that would "annihilate"...
Continue ReadingThe ROI of traditional PR has historically been measured by the size of one's mention in a publication relative to the cost of advertising for that placement. Hiring a PR company to get your business mentioned in publications has typically involved retaining a firm starting at...
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