You have no choice today but to have an aesthetically pleasing website that works across all devices providing a great customer experience. Alternately your company will face a slow demise as customer frustration rises and sales decline. Far too often businesses, especially brick & mortar retail stores...
Continue ReadingThe goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire are key, so you’re just wasting your time and money if I see an advertisement for the newest smartphone and I...
Continue ReadingIn the last three posts, part 1, part 2 and part 3, I discussed how the marketing principles of P.T. Barnum were still relevant to site conversion. Until now I've discussed methods based on an outward-directed strategy. I've written about advertising and promotional focuses geared towards...
Continue ReadingIf you've followed me this far, you now know that increased site conversion rates depend on good marketing. But good marketing doesn't necessarily require web analytics or advanced technology. P.T. Barnum managed to be an excellent marketer and he was working in the 19th century. Apply...
Continue ReadingIn my last blog post, I made the case that site conversion is largely about marketing tactics deployed via the web's technology. To make that case I showed how the advertising principles of 19th century marketing genius, P.T. Barnum, still applied today. Now, in part 2,...
Continue ReadingSite Conversion It means the percentage of website visitors who take action—or convert— on a specific webpage. What are conversions? Purchasing something or creating an account with a site; these are two good examples. So getting people to visit your site and convert during their visit requires...
Continue ReadingMost online businesses are primarily concerned with closing sales, and rightfully so. Without sales, the lights don't usually remain on too long. So they start out by creating a well designed site, and then focus all of their efforts towards marketing, and putting their business...
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