Pinterest is a social media platform in a constantly growing and changing digital landscape. We’ve seen the rise and decline of many social media platforms and it’s often difficult for marketers to choose which ones they want to prioritize in their marketing strategy. While most...
Continue ReadingAn email newsletter is a marketing and communication tool that will help your brand build a unique relationship with your customers, clients and prospective customers. This tool has many useful functions: it may inform subscribers about your products, offer discounts or just to give a...
Continue ReadingFacebook Live is quickly demonstrating its effectiveness to engage and inspire their fans. This featured has open new opportunities to businesses since it’s a creative way to promote a brand at a cost effective method of advertisement. Brands are starting to use Facebook Live in many...
Continue ReadingVideos are one of the best ways to communicate a message online. Whether it’s to get a point across or to drive sales, videos are fast, accessible, and engaging. Born and raised in New York, everything seems to be going at an accelerated pace. People are constantly...
Continue ReadingFacebook Live is a feature (released in August 2015) that allows you to stream videos instantly. With this feature you can add a filter to a video and send it to a person or a group, who can comment and react to the video. Posting a video...
Continue ReadingToday, online videos are taking away the limelight from the ads featured on television. 30 years ago TV dominated the advertising world, but now that's starting to change. One of the main reasons that online video is becoming stronger, is because of its accessibility. With the arrival...
Continue ReadingAs a reluctant millennial, it took me a long time to understand the appeal of Snapchat that was so quickly gaining in popularity amongst people in my age group and teenagers. After downloading the app to my phone and getting myself set up with it...
Continue ReadingSocial media has played an essential role in campaigns by helping marketers reach the right target market at the right time. With 2015 now in the books, let’s recap some of the best social media campaigns of the year. Domino's Pizza Emoji: Domino’s simple and contemporary approach is what...
Continue ReadingAs mentioned in the last blog post, Twitter has become an important platform for businesses to communicate with their audience and potential customers. If you are new to this post and haven’t read the last one, you can check it out here. Today we will...
Continue ReadingIt is not uncommon nowadays to see businesses using Twitter as a core part of their social media strategy. Twitter’s intuitive and conversational style platform has enabled businesses around the world to stay connected with their customers. If you're thinking about building a Twitter as...
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