This is Part 2 of the two-part series How the West Was Won in the World of SEO. If you haven't read Part 1 yet, you can do so here. In Part 1, I stated that I'd be breaking down the top two most recent and important Google algorithm updates and giving you a list of the top 5 warning signs of a bad SEO agency, so here it is! In February of 2011, the Panda algorithm...
Continue ReadingIn 1962, Metro-Goldwyn Mayer released an American epic-Western film titled How the West Was Won, which provided an episodic retelling of the progress of westward migration and the development of America during 1839 and 1889. The American frontier – commonly referred to as the “Wild West” – was a landscape dominated by hardship. Cowboys and desperadoes alike were on a constant pursuit of untold riches in a setting of immense transition and discovery unlike any before...
Continue ReadingSoftware can save you. Especially if you're a web marketer overseeing SEO campaigns for businesses. Your job is to help clients grow their organic traffic to increase actions on site. In order to do this, it requires implementing correct SEO strategies. Here are some: 1. You have to create good internal content, and get good external sources that link back to you. 2. You must have an overall content marketing strategy aimed at accomplishing the goals and needs of the...
Continue ReadingIn the last three posts, part 1, part 2 and part 3, I discussed how the marketing principles of P.T. Barnum were still relevant to site conversion. Until now I've discussed methods based on an outward-directed strategy. I've written about advertising and promotional focuses geared towards making clients happy. In this last segment, I'll flip the coin over and discuss how you can take what you already know about people and use that to increase your...
Continue ReadingWelcome to Part 2 of the “Content Repurpose” series. In my previous post I mentioned five reasons for repurposing content. If you missed Part 1, click here. As previously mentioned, it takes a lot of time to create quality, original content. But as a savvy marketer you should know that you can save tons of time & effort if you strategically re-use & repurpose content in a variety of ways. It is evident from the image that there...
Continue ReadingIn the current age of digital media it is not enough to only have a website or a Facebook page. To gain visibility ahead of your competitors you need to have your brand spread out over the web efficiently. So how can this be done if you don't have the luxury of a F500 marketing budget at your disposal? The answer is content repurposing. It may sound like a complicated term, but it's not. Rather,...
Continue ReadingWelcome to Part 2 of what will be a trilogy of blog posts on how to conduct a quick on-site SEO audit! If you missed Part 1, click here to read it now. Missing Title Tags Done with writing unique title tags? Good! But, the buck doesn't stop here. Making sure you aren't missing title tags is equally as important as making sure you've written unique ones. The best way to go about this step is by developing a list...
Continue ReadingIf you've followed me this far, you now know that increased site conversion rates depend on good marketing. But good marketing doesn't necessarily require web analytics or advanced technology. P.T. Barnum managed to be an excellent marketer and he was working in the 19th century. Apply those principles to your own web marketing and you will see a rise in site conversion rates. For example, in 1850 Barnum imported a Swedish opera singer named Jenny Lind to...
Continue ReadingEveryone keeps telling you that content marketing is king and that you really need to add a blog to your website. They probably said that it will benefit your SEO and that your audience will reward you with their loyalty and business. Well the good news is that they were right: content marketing is king. The bad news is that providing valuable and engaging content to your target audience every week is not nearly as easy as...
Continue ReadingCaring for your online reputation — or "e-reputation" — isn't a task reserved exclusively for presidents or celebrities. Almost everything you do online can be tracked by to you, especially the things you do in the public realm, i.e anything conducted on social media sites. For proof, consider the case of Adria Richards (now former developer evangelist of SendGrid) who was recently terminated after she tweeted a photo (seen at right) of two unnamed developers at PyCon...
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