Blue Polo Interactive | Blog
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Blue Polo Interactive / Blog (Page 4)
December 18, 2013
In Content Marketing, Digital PR, PR, Search Engine Optimization, Social Media

Why Gaining the Trust of Influencers is the Best Marketing Strategy in 2014.

Is SEO really dead? My take - hell no! However, if we compare SEO today to the days of old we are faced with a very different challenge than ever before. In the past, SEO "pros" used to buy the latest wizbang software that would "annihilate" the Google rankings. Truth be told, some of these tools (such as SENuke, XRumer and Scrapebox to name a few) definitely had the power to build such a large number...

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October 18, 2013
In Reputation Management

Why a bad reputation can now sabatoge your Adwords campaign

Google’s decision to add review extensions to Adwords is a big thing. The percentage of clicks around searches has always skewed heavily in favor of organic listings to the tune of ~90%. The paid listings, shaded in an orange background on the right and recently to the top, received <10% of clicks. The reason for this? People inherently don’t trust paid advertising. No one likes being “sold.” Organic listings ostensibly were placed on page 1 in the...

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August 23, 2013
In Social Media

Social Network Throwdown – Hashtag Edition

Back in the days, the hashtag was a fad; it was something cool kids did with their tweets. Now when you see a hashtagged word on any social network - or blog, or photoblog, or news editorial for that matter - you know what it means, whether the site enables it or not. What exactly is a hashtag and what’s its purpose, and more specifically, why do SMBs need them? Believe it or not, the first ever...

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August 12, 2013
In Local Marketing

The impact of not being found on online directory sites for local businesses (infographic)

  As a local business, do you think it's important to be found on influential directory sites and Google Maps (Google + Local)? The better question is this:  do you feel your business is hurt by not being found there? While it's difficult to quantify online to off-line sales, recent studies suggest not being found on these sources is more damaging than you think. According to this post, over 90% of consumers use search engines over traditional sources...

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August 8, 2013
In Conversion Rate Optimization, Display Media, Mobile, Social Media

Facebook Exchange (FBX) – The Future of Precision Ad Retargeting

  The goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire are key, so you’re just wasting your time and money if I see an advertisement for the newest smartphone and I won’t be in the market for one any time soon. That has been the fundamental problem with ad targeting. How can advertisers really know what my intent is for a product...

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July 15, 2013
In Mobile, Search Engine Optimization

Responsive Web Design is Best Practice for Mobile SEO Strategy

  Try to remember the last time you were using your smartphone or tablet to browse the web. Do you recall loading the website and thinking, “what the heck is this? I can’t see a single thing!” You then have to navigate a website that forces you to pinch-and-zoom your frustrations through everything you wish you could see. This, unfortunately, is a familiar story for many mobile users out there. Users want an engaging, pleasant, and easy-to-use web...

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June 25, 2013
In Search Engine Optimization

The Web Has Become More Like Real Life

  Let’s start with some questions. How hard is it to build a great reputation in real life for yourself? Warren Buffet said “it takes 20 years to build a reputation and 5 minutes to lose it. If you think about that, you’ll do things differently.” Does a skilled Web designer perfect his craft after one month? Does a star salesman break sales records and close multi-million dollar deals three weeks into his job? Do lawyers typically dominate...

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June 19, 2013
In Search Engine Optimization

The big change that just hit Google which every local business needs to be prepared for

Google announced a big change yesterday to how they will feature local results moving forward on desktop. The move had already been made on mobile and tablets for some local searches, and will have have major ramifications for local businesses from this point on. The carousel design at the top is the most noticeable change. But what is the most important? Reviews and ratings. Reputation is massive and no longer something businesses can afford to overlook. Previously,...

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May 19, 2013
In Digital PR

Traditional PR vs Digital PR: which offers better ROI?

The ROI of traditional PR has historically been measured by the size of one's mention in a publication relative to the cost of advertising for that placement. Hiring a PR company to get your business mentioned in publications has typically involved retaining a firm starting at $5,000 per month on a 6-month agreement with no guarantees. Sure, that's just a standard agreement and others exist, but the underlying fact is businesses rely on existing relationships of the...

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