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Managing an Influencer Campaign

It sounds easy, right? In theory, it certainly is. And it may seem easy talking about it casually outside of work to those not in the know, but there is a process, and one full of headaches if it's not managed properly.   1st step: how do...

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Reputation Matters. A Lot.

Many companies invest in PR to get good placement in traditional media. That’s certainly been a winning strategy for a long, long time, but things have changed. And in the age of the Internet, they change fast.   The importance of a hot party being picked up...

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