It sounds easy, right? In theory, it certainly is. And it may seem easy talking about it casually outside of work to those not in the know, but there is a process, and one full of headaches if it's not managed properly. 1st step: how do...
Continue ReadingMany companies invest in PR to get good placement in traditional media. That’s certainly been a winning strategy for a long, long time, but things have changed. And in the age of the Internet, they change fast. The importance of a hot party being picked up...
Continue ReadingSince its inception, the Facebook ads platform has been seen by marketers as a direct response vehicle since the targeting can be so granular. While Facebook’s targeting does make it a leader in driving profitable conversions for advertisers, Facebook wants to capture more of the...
Continue ReadingAs a reluctant millennial, it took me a long time to understand the appeal of Snapchat that was so quickly gaining in popularity amongst people in my age group and teenagers. After downloading the app to my phone and getting myself set up with it...
Continue ReadingIn the first piece in this series, Pinterest Ads Part 1, we discussed what Pinterest ads are, what you can do with Pinterest ads and some vital tips. Today we will finish the series. What makes a good pin?: Jess says image is KEY to making...
Continue ReadingIn New York City, news radio station 1010 WINS makes the bold claim “If you give us 22 minutes, we’ll give you the world.” This reminds me of talking to Pinterest Ads Expert Jessica Bahr - if you talk to her for around 20 minutes...
Continue ReadingIn the email marketing world, the widely accepted mantra is that "the money is in the list." This saying implies that the more people on your email list that you're sending content to, the more money you'll be able to pull out of that email list and...
Continue ReadingBlue Polo Interactive recently did a campaign for Macy's with tips on how to change from day to night through your makeup. The content was done by makeup extraordinaire, Ande Alvarez, and the creative by Lynn Lee. The campaign was very successful and the infographic was shared...
Continue ReadingIs SEO really dead? My take - hell no! However, if we compare SEO today to the days of old we are faced with a very different challenge than ever before. In the past, SEO "pros" used to buy the latest wizbang software that would "annihilate"...
Continue ReadingGoogle’s decision to add review extensions to Adwords is a big thing. The percentage of clicks around searches has always skewed heavily in favor of organic listings to the tune of ~90%. The paid listings, shaded in an orange background on the right and recently to...
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