White papers can be a highly effective strategy to legitimize your product or service, increase credibility of your business, and indirectly sell to your customers. They are industry reports that address issues or problems in a given industry, and are accompanied by your solution to the problem.
Because of their informative nature, they work as a strategic marketing tool to bring awareness of your brand to target customers.
The key to a successful white paper is accurately addressing concerns to your customers and providing data to support this. This positions you as an expert. As the expert, your write-up conveys your understanding of the problem from their perspective and how you can help them solve it.
The paper should pair the data with graphics that bring the problem to life and a solution that is pragmatic and easy to understand.
The ultimate goal of a white paper is to influence buying decisions, and one that is highly achievable if done correctly. By using this piece of content to demonstrate a deep understanding of a market’s problem a company can also show how this knowledge helps them offer the best possible solution.
Our team has deep experience writing successful white papers for a wide array of industries and clients.