Email is still a dominant marketing channel and is actually increasing in importance with the rise of the Smartphone. While everyone seeks specific channels to reach customers, there is one constant: people still check email, and do it a lot from their mobile device.
However, just because you have access to them, let’s explain what it is not: it’s not about becoming a thorn in your subscriber’s side. They’re as inundated with emails as you are, and slamming them with “buy now” or only sales related emails is spammy. Email is about building a relationship with each and every person who has subscribed to your list. That requires creating content of value that ultimately reaches each subscriber at their stage on the customer journey in addition to the sales focused emails that go out.
Your list is an extremely valuable asset. Use it properly, and it will bear fruit for a long, long time. Use it incorrectly and you’ll need to “buy” or “rent” others’ lists which have substantially lower yield for reasons that are self explanatory.
Email design is most effective when it’s beautiful and responsive so it looks perfect on mobile devices. With so many emails being read on smartphones and tablets, you may be throwing money away if your design renders poorly on non-desktop devices. Our design specialists will ensure that your layout and creative represents your vision.
Creative design does not stand alone, but rather goes hand in hand with powerful email copy. Our editors write words that get your readers to open the email, click, and take action.
Our experts will pair your brand with the best Email Service Provider for getting your emails into inboxes. For enterprise, we offer guidance on in-house solutions to deliver the best results.