Every brand has a story to tell. It’s what makes your company stand out in the crowd. Using text to convey a concept is only effective to a certain point. Pictures are said to be worth 1,000 words, but how can you go even further beyond that?
One of the hottest and most effective new ways to tell your story is with a video that explains your company, product or service. If a picture is worth 1,000 words, video is worth millions!
Internet Retailer touts that up to 85% of people are more likely to make a purchase if they see a video about the product first.
Scale the efficiency of your best sales pitch. A well constructed explainer video is almost as good as your best salesperson delivering their best sales pitch to every person who visits your website.
You can even share the video outside of your website by emailing it to potential customers, showing it at meetings knowing the perfect message will be presented every time, or incorporating it into your online marketing program. Most platforms nowadays are dying for video content.
Get attention: According to Cisco, by 2018, video will consume 79% of internet traffic. With so many people consuming video, can your site’s text compete when the average internet user’s attention span is only 8 seconds?
Get shared: according to an Invendo report, videos are shared more than text and images combined (by 1200%)
Now is the time to join the online video revolution. Studies suggest that by 2019 over 80% of all content viewed online will be video!