In New York City, news radio station 1010 WINS makes the bold claim “If you give us 22 minutes, we’ll give you the world.” This reminds me of talking to Pinterest Ads Expert Jessica Bahr – if you talk to her for around 20 minutes about Pinterest ads, she’ll give you a world of knowledge on the topic. Jess has been running Pinterest ads since last March and taps into a wealth of knowledge and experience when she speaks. She recently did a Blab presentation to offer advice, tips, and tricks on the topic.
Today we will cover her Blab in two-part overview.
Creating an account: Ads accounts are not instantly created because the platform is technically not open to the public yet. Right now, you can “apply” to create an account at http://ads.pinterest.com. Jess cites that from her experience, the approval process takes about a month. She notes that one possible way to expedite the approval process is to contact Pinterest via their support portal and make a case as to why you need your account faster, such as to get campaigns live for upcoming initiatives.
Agency Accounts: Unlike on Facebook with their Business Manager environment, Pinterest does not support agency users. If you are an agency, you must have access to your client’s business login.
Multiple Users: One business has one login. Everyone in the company or agency who wants to do account management on this business must use the same login. Always be sure you have confidence in people you’re distributing your login to because they will have full permissions. This can also create issues because if multiple users all login at once Pinterest may temporarily lock the account thinking there’s a security breach. Jess cites a time she had a client login from Canada that would automatically trigger an account lock. She suggests that if you know you’re going to be logging in from a foreign country you should speak to Pinterest about it to get that country whitelisted.
There are two ways to run Pinterest ads. The first is going to the Pinterest native ads platform and loading your ads that way. The second is through what’s known as an API partner such as the one Jess works for, SocialFlow. There are BIG differences between the two.
Right now, a lot of features are available only through an API partner. Over time, they’ll eventually roll these into their native platform.
Here’s some of what’s only available through an API partner:
This brings our initial piece to an end. In the next part of this two piece series, we will discuss what makes a good pin, objectives for using Pinterest and key statistics. If you have used Pinterest Ads today, let us know your experience in the comments section.