The most noticeable feature about Pinterest is you can easily pin and re-pin as many images as you’d like, and other pinners can also like, comment or repin them too.
But it’s not solely a tool for individuals to pin cool pictures they find on the web to; businesses can also find a lot of utility from the platform.
1. Follow big hitters within your industry and repin their content
Look for users who have a high number of followers and the same interests that you do. Then re-pin their content because it will increase the variety of content for your pins. Following these heavy hitters will also help attract more followers onto your Pinterest.
2. Add #keywords and a link in pins’ descriptions
Include keywords and a link in your descriptions. This will make it easier for other pinners to find you on search options and pin your images that contain a link pointing back to your website.
3. Leave “comments” and “likes” with pinners within your industry
Keeping this scheduled in your daily work will help your pins get more visibility and attention from other Pinterest users, and facilitate engagement with your followers.
4. Create your own blog/video and pin your own images
This is a great tool to help drive traffic to your website. As long as you provide quality images/videos with high quality content, it will attract audiences to repin the content and seek more information from your blog.
5. Add “Pin It” button to your website
Give readers the most convenient way to pin your images onto Pinterest by simply pressing the “Pin It” button on your site.
6. Get Your Website Verified
Your full website URL will be shown clearly in your Pinterest profile and make it easier to be found in search results.
7. Find clients/partners/friends and connect to increase followers on Pinterest
Finding and connecting users on Facebook, Twitter, Linkedin and Google+ is a great way to increase your following on this social networking site.
The social media darling of 2012 is here to stay, and it’s already showing that it can be a great medium for growing a brand’s awareness and leading to sales through images.
The question really isn’t whether you’re using it or not, the real question is how much longer can you afford not to?