Social Brand Asset Management
Social brand asset management is telling your story so current and prospective customers know the “why” of a brand’s existence. As in why they should care enough to give it their attention and potentially money. It starts with publishing compelling content unique to each platform and evolves into two-way conversations that builds trust and addresses the needs of the audience.
A brand’s social channels can be thought of as the windows of its store, the place where customers come into contact most regularly with the brand. Therefore, it better be done right. Early impressions go a long way. The right strategy will educate customers about a brand’s business and vision and create meaningful interactions which spreads well beyond that specific person. Word of mouth is still the most powerful form of marketing and community management done correctly lets you take full advantage of invaluable social approval.
Blue Polo Interactive’s finger is on the pulse of social media 24/7 so yours doesn’t have to be. And that’s a good thing; there are not enough hours in the day to run your business AND stay on top of the latest trends in the various online social communities to manage them effectively. Our New York based team of social community experts solves this problem for you. The old adage of “if you build it they will come” does not ring true in social media; building it is just the beginning. It’s an ongoing process, and Blue Polo Interactive is the partner to promote your brand and connect with customers in ways you never imagined.