Every social media platform varies slightly in functionality and users. As a result, different types of content will work better on some platforms than others. Marketers need to take note of these nuances and adapt their digital strategy for optimal effectiveness on each platform. When it comes to Pinterest, we must keep in mind the primarily visual nature of the platform. Earlier, we touched on whether Pinterest is the right channel for your marketing strategy and Pinterest’s unique tools for marketers. Today, we will delve deeper into some tips for your Pinterest visual content. We will go over the best image practices to make sure you’re getting the most out of your content strategy.
Pinterest demands quality content – and lots of it. Create beautiful images for each of your posts – more than one if you can. To stand out, aim to use color images rather than black and white. Furthermore, make sure you images have a high enough resolution so they don’t look blurry and pixelated, or this could negatively impact your brand image.
Images uploaded on Pinterest are automatically scaled to 236 pixels wide to fit the platform. Choosing taller/longer pins stands out in the newsfeed and can make all the difference in how much traffic you’re getting to your site. The best aspect ratio is width to height between 2:3 and 2:2.5. You can test out different lengths and see what resonates best with your audience. Take note, pins that are too long don’t get nearly as much engagement.
When it comes to branded images, the branding should be subtle, which can help increase repins and engagement, and ultimately lead to purchases. Examples of this could be featuring the packaging of your product in the image or just a small logo or watermark. While images of your products alone can be effective, adding in lifestyle images where users are actively using your product can help it get the attention of users. Taking Pinterest’s user base into account, lifestyle images are the platform’s top performing content. Branded lifestyle images will blend seamlessly into user feeds and perfectly position your brand to resonate with the audience.
Unlike Facebook; there’s no 20% rule text to image ratio for Pinterest. Adding short and sweet text overlays to your image can help get your point across quickly. Experiment with font size, typeface, font color and number of words to find what’s most effective with your audience. Remember, don’t overlay too much text on your image because you can elaborate on the text overlay in the pin title or description.
‘Listicles’ are big in content marketing at the moment. Pinterest’s long image format makes it the perfect platform for implementing lists into your content. By posting a tall image that demonstrates the list, your pin will stand out and communicate the idea succinctly, thus increasing audience engagement.
These are just a few tactics you can use to make sure your content performs well on Pinterest with increase views, repins, and engagement. Which of these visual content practices are you already using? Are there any tactics we didn’t cover? Let us know in the comments!