Complete Newbies Guide to Success With Pinterest Ads: Part 2

By Michael Pomposello

 

Pinterest

In the first piece in this series, Pinterest Ads Part 1, we discussed what Pinterest ads are, what you can do with Pinterest ads and some vital tips. Today we will finish the series.

What makes a good pin?:

  • Jess says image is KEY to making Pinterest ads successful.
  • Unlike Instagram where user generated content thrives, on Pinterest, beautiful professional shots are king.
  • Tall pins perform especially well and it’s a huge help to have a text overlay on the image that speaks to what problem the link is solving. For example, if you have a recipe for cookies and you put an image of the cookies, add an overlay with the title of the post that tells people what the recipe is about. For best results, use multiple pictures on one images stacked tall with this overlay.
  • In the pin description using LONG copy by far outperforms short copy. For a recipe, consider listing what ingredients will be used, how long the recipe takes, etc. Jess said on Pinterest, people are looking to consume content so longer form content is king.

Pinterest Objectives:

Cost Per Click: This is a click from Pinterest to your website. Unlike Facebook, this doesn’t mean a click anywhere on your ad, this click will go to your site.

Cost Per Engagement: Optimized for an engagement on the pin itself. (*see note below*)

Cost Per Action: Optimized for a sale, or lead

Cost Per Install: Optimized for an app install (note, via an API partner only)

* If your goal is to drive engagements for your actual pin, Jess shares that a cool trick is to bid CPC although this may seem counter intuitive. This objective drives more engagements for a lower cost than the Cost Per Engagement objective.

* If your goal is to drive engagements for your actual pin, Jess shares that a cool trick is to bid CPC although this may seem counter intuitive. This objective drives more engagements for a lower cost than the Cost Per Engagement objective.

Stats about Pinterest:

100 Million Users, 81% increase in searches on Pinterest YoY, 120% increase in users who are men.

Although Pinterest started out being 98% female, recently targeting men for clothing purchases worked well.

This concludes our series about Pinterest ads and what you need to know in order to be successful on this very exciting platform. If you have any comments or questions, please leave them in the comments section as always, and good luck if you plan to start buying media on the platform!

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