Paid advertising is essential for driving leads and customer acquisition. Google and Facebook – the digital behemoths – have minimized organic reach so brands must pay to reach their target audiences on their platforms. But it’s not only Google and Facebook you need to think about. Online exchanges, real-time bidding, re-targeting and Geo Fencing have made targeting audiences more efficient than at any point in history. Blue Polo Interactive brings decades of experience and success managing campaigns across all platforms, all formats and all spend types: CPM (cost per thousand), CPC (cost per click), CPL (cost per like), CPV (cost per view), CPI (cost per install), etc.
Our team works with partners to understand their goals and KPIs. The reasons to incorporate paid advertising into a marketing strategy differ based on objectives, and we help our clients identify what’s best for them.
Your specialist creates your campaign from scratch or reworks what is currently in place to align with the new strategy. We create banners & landing pages (if needed), implement tracking pixels, and set view through cookies to understand how customers become customers, and the paths they take from first being introduced to your brand to taking an action.
The paid media specialist sets the campaign up across each channel and optimizes with the target goal in mind throughout. Adjustments are made on the fly, based on real-time data. The end result is an efficient campaign that maximizes the budget based on the client’s goals.
Benefits of paid advertising
- Excellent vehicle to reach targeted audiences cross channel
- Media rates are very competitive
- Unprecedented targeting with new technology
- Drive prospective customers to your site or product
- Retarget users that are already familiar with your brand