Email is still a dominant marketing channel and is actually increasing in importance with the rise of the Smartphone. While everyone seeks specific channels to reach customers, there is one constant: people still check email, and do it a lot from their mobile device.
However, just because you have access to them, let’s explain what it is not: it’s not about becoming a thorn in your subscriber’s side. They’re as inundated with emails as you are, and slamming them with “buy now” or only sales related emails is spammy. Email is about building a relationship with each and every person who has subscribed to your list. That requires creating content of value that ultimately reaches each subscriber at their stage on the customer journey in addition to the sales focused emails that go out.
Your list is an extremely valuable asset. Use it properly, and it will bear fruit for a long, long time. Use it incorrectly and you’ll need to “buy” or “rent” others’ lists which have substantially lower yield for reasons that are self explanatory.
The Blue Polo Way
Email design is most effective when it’s beautiful and responsive so it looks perfect on mobile devices. With so many emails being read on smartphones and tablets, you may be throwing money away if your design renders poorly on non-desktop devices. Our design specialists will ensure that your layout and creative represents your vision.
Creative design does not stand alone, but rather goes hand in hand with powerful email copy. Our editors write words that get your readers to open the email, click, and take action.
- Data Enhancement: Our experts use third-party data solutions to build a deeper understanding of who the subscribers are on your list to offer them more targeted messaging. The right message to the right person leads to more sales.
- List Segmentation: Have our analysts evaluate data from your list paired with data from your eCommerce presence to segment your buyers and improve the efficacy of your messaging by reactivating people on your list who have not made a purchase recently.
- List Re-engagement: When your list is stale and bloated we can email the entire list offering them the ability to stay on the list if they are still interested or leave your list altogether to drastically improve list performance and inbox rate.
Our experts will pair your brand with the best Email Service Provider for getting your emails into inboxes. For enterprise, we offer guidance on in-house solutions to deliver the best results.
Benefits of Email Marketing
- Open rates of >25% for many verticals
- Reach the customer in real-time with the right message
- Increase sales
- Capture mindshare
- More traffic back to the website for those who have not been in a while
- Money making machine