The Importance of Video for Small Business and How to Produce One Cost Effectively

By Benjamin Wang

 

videolibrary-01_0Videos are one of the best ways to communicate a message online. Whether it’s to get a point across or to drive sales, videos are fast, accessible, and engaging.

Born and raised in New York, everything seems to be going at an accelerated pace. People are constantly watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone. People generally have a small attention span and want quick access to information. With a video, one is able to convey their point in less than two minutes! People want to consume video content. In fact – according to iStock, internet users spend 88% more time on websites with video.

This is the age of visual culture. We live at a time where everyone has a camera in there pocket and is constantly taking pictures. The great thing about photos is that they can make a huge impact for your business. Photos can help you recreate the memories from the past, and help you focus in on the brand of your company with a simple still image.

Photos, like smiles, are a universal language that can be shared and understood all around the world. It’s no coincidence that the most popular social media networks are Facebook and Instagram. Not only has social media become a tool to gain exposure, but it has become a necessary investment. When one goes on Facebook on their phones and tablets, they see video ads along with stories from family and friends. Because of this, many businesses now are using social networking platforms such as, Facebook and Instagram to get a greater reach. These two social media websites are great foundational platforms to promote one’s business.

Today people are hungry for information, and they want it fast. With digital advertising, all signs are pointing towards video. With videos, you can reach millions of people with your message within a short amount of time.

Take YouTube for example, they have been for a long time the second largest search engine behind Google. More and more businesses are now relying on videos to generate interest in their products. This is very beneficial as it increases their chance for having their video go viral. Sadly, there’s no secret formula to produce a video that will go “viral”. But having a video out there highly increases your chances of getting brand recognition and helps generate sales.

Studies have shown that the average person retains only 10% of what they hear and 50% of what they see. Using videos is a great way to help kick start a business in which it helps attract the public. This then leads to the importance of brand awareness, lead generation, and online engagement. From a sales perspective, studies have shown that over 64% of people say they are more likely to purchase a product after watching a video about it.

So how do you produce this medium of content if you are on a tight budget? Meet Animoto.

Animoto is a user friendly yet inexpensive video-making solution in which one is able to produce high quality videos for whatever they need.

Animoto is very user friendly. There’s no need to be technologically savvy to access this program. With Animoto, you can easily make your videos look professional with its step-by-step guidance. When using the service, one is able to produce multiple videos in minutes.

This is a quick tutorial for how you can use it for your business.

You first start off by choosing a custom made theme that best suits your taste and preference.

Animoto1

Next, you simply add in pictures or videos of your choice to go with them.

Animoto2

Lastly, you are able to edit your photos and videos to your desired needs. Once you are done, push “produce” and you’re off and running with your first set of videos. Whether you are making videos to advertise your business, products or service, Animoto delivers added features to really give you that “wow” factor when the videos are created.

Videos done with Animoto will allow companies the ability to convey a message and advertise a product in a small amount of time and with minimal effort.

In a world filled with competitions, making a video would definitely help you make a statement in starting a successful business.

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