Facebook Exchange (FBX) – The Future of Precision Ad Retargeting

By David Osrow

  The goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 4

By admin

In the last three posts, part 1, part 2 and part 3, I discussed how the marketing principles of P.T. Barnum were still relevant to

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 3

By admin

If you’ve followed me this far, you now know that increased site conversion rates depend on good marketing.  But good marketing doesn’t necessarily require web

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 2

By AharonC

In my last blog post, I made the case that site conversion is largely about marketing tactics deployed via the web’s technology.  To make that

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 1

By AharonC

Site Conversion It means the percentage of website visitors who take action—or convert— on a specific webpage.  What are conversions?  Purchasing something or creating an

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The importance of usability testing

By admin

Most online businesses are primarily concerned with closing sales, and rightfully so. Without sales, the lights don’t usually remain on too long.  So they start

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