Do’s and Don’ts when using Email Newsletters

By Lina Pineros

An email newsletter is a marketing and communication tool that will help your brand build a unique relationship with your customers, clients and prospective customers.

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How Brands are Using Facebook Live to Market Their Company

By Lina Pineros

Facebook Live is quickly demonstrating its effectiveness to engage and inspire their fans. This featured has open new opportunities to businesses since it’s a creative

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The Importance of Video for Small Business and How to Produce One Cost Effectively

By Benjamin Wang

  Videos are one of the best ways to communicate a message online. Whether it’s to get a point across or to drive sales, videos are

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All You Need To Know About Facebook Live

By Lina Pineros

Facebook Live is a feature (released in August 2015)  that allows you to stream videos instantly. With this feature you can add a filter to

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Online Video: the Future of Content Marketing

By Lina Pineros

  Today, online videos are taking away the limelight from the ads featured on television. 30 years ago TV dominated the advertising world, but now that’s

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5 Easy Ways to Use Snapchat for your Business

By Michael Pomposello

As a reluctant millennial, it took me a long time to understand the appeal of Snapchat that was so quickly gaining in popularity amongst people

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Best Social Media Campaigns of 2015

By Diego Cabaleiro
SocialMediaCampaign

Social media has played an essential role in campaigns by helping marketers reach the right target market at the right time. With 2015 now in the books,

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Building A Twitter For Your Business (Part 2)

By Diego Cabaleiro

  As mentioned in the last blog post, Twitter has become an important platform for businesses to communicate with their audience and potential customers. If

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Building A Twitter For Your Business (Part 1)

By Diego Cabaleiro

It is not uncommon nowadays to see businesses using Twitter as a core part of their social media strategy. Twitter’s intuitive and conversational style platform

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Native Advertising’s Key Component: Social Approval

By Josh Satler

  Storytelling is an important way to convey a message. Abraham Lincoln used it very effectively as a vehicle to help people understand his ideas.

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