Solé Bicycle Company was founded in 2009 by two best friends at USC who were fed up with the state of fixed gear bicycles. With a shared determination and vision, they set out to introduce high performance, stylish and affordable fixed gear bicycles to the planet. Aside from their physical store and distributors, they have an e-commerce website where most of their business is done.
Solé was getting dominated by its competitors online and needed a lot of design work done to its website after migrating to the Shopify platform.
Website design combined with Search Engine Optimization.
First, we designed the site to offer new capabilities and features on the Shopify platform. Next, we optimized all of the on-site features (the use of title tags, meta description tags, on-page content, H1 tags, alt image attributes, and more) before implementing our off-site strategy to position Sole for success in the search engines.
Sole’s organic traffic grew 326% from the start of the campaign and revenues more than doubled from organic traffic! The Website also won a prestigious design award which our design work was an integral part of.
“Our team has been absolutely bombarding BPI with development requests lately, and I wanted to take the time to thank you for all of your hard work. It’s been awesome collaborating with such a responsive team, and I really appreciate how hard your designers, developers, and SEO team has been working to improve our business.” ~ Ryan Mick, Creative Director at Solé Bicycles