Blue Polo Interactive | Blog
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Getting to know Pinterest and why you need it!

After our post covering the 7 tips and tricks for growing your business on Pinterest, today we will cover what it is and why you need it. Promoting your business on social media networks has become an extremely important part in company's marketing strategies. Besides the familiar social media giants, ie Facebook, Twitter and Linkedin, who have had their dominant positions in the online marketing world for a while, one you might not know as much about...

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7 Awesome Tips and Tricks for Growing Your Business with Pinterest

The most noticeable feature about Pinterest is you can easily pin and re-pin as many images as you'd like, and other pinners can also like, comment or repin them too. But it's not solely a tool for individuals to pin cool pictures they find on the web to; businesses can also find a lot of utility from the platform.   Here are seven tips and tricks that you can use for growing your business on Pinterest: 1.      Follow...

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Why Google+ is a must have for your business

After the launch of Google+, it was Ok to be skeptical and no one would have judged you for not having a business or personal page. No more. Things have now changed to the point where  Google+ is a must have for any business. In this post we'll discuss a few points as to why G+ is so important plus other utilities and benefits of the social network. 1. All companies must register on Google+ to let Google know...

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Understaing the Importance of a Business Maintaining a Strong Online Reputation

It’s time to buy a TV for football season (let’s just pretend it’s not months away). You’ve just moved into your new apartment and are looking for a new giant tv to spend your free time ogling. There’s lots of choices out there including Sony, Samsung, Panasonic, etc. You decide to Google each of them. Lo and behold, a negative review! Apparently one of Samsung customer’s reviewed a tv with hundreds of dead pixels. This customer complained...

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Why Is Content Crucial To Commerce in a Post Penguin World?

More than ever before, consumers are turning to the internet to make their purchases. Electronic commerce (or “eCommerce”) has become the favored method of shopping for the majority of consumers, according to a new Nielsen survey. 59 percent of those who were surveyed claimed online shopping was their “overall favorite” method of purchasing items. 68 percent also claimed it was the “most convenient”. However, online shopping came in at only 22 percent for safest method of shopping...

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Did a Penguin leave your business feeling blue?

For the past 12 months it's been Panda that SEO's (and Webmasters) have been worried about. And just when their eyes were fixated on Panda, Penguin came along and gave them a crushing body blow,  and many Websites got hurt in the rankings ala the initial Panda update from March 2011. Some Websites saw terms that they had ranked on page 1 for fall completely out of the top 10, while many saw noticeable drops down...

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Should your business monitor its reputation online?

  Prior to the Internet, people chose their service providers from local papers or through word of mouth. And while referrals are timeless, the proliferation of online review sites (eg Yelp, CitySearch, Google Places, etc) have minimized the influence of traditional print based media on people's buying decisions. Online review sites utilize first hand accounts and make them universal to an expanded audience, taking the word of mouth model and making it viral. A recent study reported...

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How do you ensure your Website’s traffic turns into sales?

Do you find traffic leaving your site before purchasing a product or service? If so, you're not in the minority. Most Webmasters who sell products deal with the frustrating reality that a significant percentage of their traffic comes to the site but leaves un-monetized. And if the Webmaster is also spending large marketing budgets to bring traffic to the site, it's especially painful since money is going out but not coming in. The question then becomes...

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Why Social Approval is More Crucial to SEO Than People Realize

There’s been a seismic shift in the search engine algorithms to place a premium on social. And it's not new. It’s been going on for the past 12-18 months with things speeding up rapidly over the past few. Let’s first understand the why Google, Bing, Yahoo!, etc. are placing such an emphasis on social. Because they realize that most humans make (buying) decisions based on what trusted people in their lives like. It’s social approval which is nothing new;...

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Is display advertising a part of your marketing strategy?

Many companies know that they must be on the Internet to remain relevant and competitive in today's business world. The Internet is not a short-term fad; it's here to stay. It’s rapidly changing the way the customers identify with brands, the way they learn more about product and service offerings, and, most important of all, the way they are acquired. There are many avenues to reaching one’s customers online, but few can be as profitable as display advertising. Due...

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