Blue Polo Interactive | Blog
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Best Super Bowl Ads: Our Team’s Picks

There are many ways to look at Super Bowl XLVII. If you are a football fan you will remember that the longest kick-return (109 yards) in its history occurred. If you tuned in only for Beyoncé you may remember that she made former Destiny's Child members sing her hit "Single Ladies". And if you are an advertising geek, chances are that you are asking this question to everyone you know: What was your favorite ad and why? These...

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The importance of usability testing

Most online businesses are primarily concerned with closing sales, and rightfully so. Without sales, the lights don't usually remain on too long.  So they start out by creating a well designed site, and then focus all of their efforts towards marketing, and putting their business in front of potential customers when they're ready to make a buying decision. Lot's of money and resources go into this. Most companies have a piece of the budget allocated towards PPC...

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Google took away keyword referral analytics. Now what?

Keywords.  They are the lynchpin behind all web traffic.  Type in any word or phrase in Google: those are keywords. The websites that Google displays are found based on the keywords you typed. Naturally, web marketers were very interested in keyword analysis.  We wanted to know how our pages ranked for a given keyword, how much traffic came from that keyword, and we analyzed the traffic from those keywords.  We then built content and links around and...

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How To Conduct a Quick On-Site SEO Audit (Part 1)

  This will be a two-part series on how to conduct a quick on-site SEO audit. The first thing an SEO should do when given a new project – before any attention is paid to the development of an off-site SEO strategy – is conduct an on-site SEO audit. With regards to on-site SEO audits, an SEO has two options: A quick-hit site audit where you go through the top-level diagnosis with the site in a few hours. An exhaustive...

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Facebook Graph Search 101

Mark Zuckerberg announced on January 15th, 2013, Facebook's third pillar: "Graph Search". This new product is currently available in a Beta version to a few thousand users but you can put your name on a wait-list and be one of the first to have it when it goes live.  During the press event, Zuckerberg and members of the "Dream Team," - Rasmussen and Stocky, presented this new product to a room full of anxious tech experts and...

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Demystifying the Google Algorithm Updates of 2012

Last year, Google rolled out a number of very significant algorithm updates that effectively changed the face of SEO practices forever. As a result, a large number of sites were penalized. However, due to the sheer number of possible algorithm updates, some webmasters are having trouble identifying which update their sites were penalized under. Due to the vast amount of misinformation circling the Web about this topic, we put together this blog post to openly discuss...

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Do Online Reviews Really Affect Your Business?

Online reviews are just like a double-edged sword; they can help you make money and increase sales revenue, but can also spoil your reputation and hurt your business financially.  Even if your products and service is excellent, it’s hard to make everyone happy. There is always someone who can potentially say something bad about your business, and the worst part...

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5 easy things you should be doing on Google+

2013 is here and I’m sure that at least one of your resolutions for the new year revolves around social media. I can also make an educated guess and say that the most puzzling social network is still Google+. What exactly is it? How does it work? These are still questions being asked but what I can tell you is that you can’t wait anymore. You need to start using it, now. But how? Here are 5...

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Three Myths Regarding Google’s Disavow Link Tool

Can the disavow link tool be used for negative SEO?  No. The only way the disavow link tool could be used for negative SEO is if someone were to gain access to your Google Webmaster Tools account and started disavowing your high-quality links at will. That said, there is no time better than now to check your Google Webmaster Tools permissions to ensure that no one has access to your account that shouldn't. In all reality, the disavow...

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The top 3 reasons why your company needs social media

Nearly everybody uses social media nowadays.  Most people connect with Facebook, Twitter, YouTube, Google + and others to keep in touch with their friends, to follow the whereabouts of their favorite celebrities, to keep up to date about recent events or just to search for mindless entertainment. Just how important is social media in today's online-driven world for companies? Well, over 90% of adult Americans that are online use social networks. And the number of both users and...

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