Blue Polo Interactive | Blog
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Here’s A Quick Guide to Setting Up Your Google+ Profile

If you've abstained from setting up a profile on Google+, you're en route to a world of social hurt. Google's Executive Chairman Eric Schmidt writes in his upcoming book, “The Digital Age”: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top [verified] results. The true cost of remaining anonymous, then, might be irrelevance." The “verified online profiles”...

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Let Your Fingers Do the Walking… Local Business Directories and the Small Business Owner

Back in the 20th century business owners would tell you that the key to success was location, location, location. That, and you HAD to advertise your business in the yellow pages.  Well, the 20th century is gone - long gone, and no one uses the physical yellow pages anymore. Yet local brick and mortar stores need to direct traffic to their websites and storefronts. I know, the web is ubiquitous and no one needs to go...

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A tale of two online reputations

I was recently on my honeymoon in St. Lucia. If you've never been, I'd highly recommend it.  However, the purpose of this post is not to expound on all of the wonderful things to do on that little island. Rather, it's to share my experiences with two restaurants, and to further illustrate how local businesses can no longer afford to neglect their online reputation in 2013 and beyond. The first restaurant was Doolittle's in Marigot Bay.  Sound...

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 2

In my last blog post, I made the case that site conversion is largely about marketing tactics deployed via the web's technology.  To make that case I showed how the advertising principles of 19th century marketing genius, P.T. Barnum, still applied today. Now, in part 2, we will explore another of Barnum's marketing maxims and see how it applies to modern web marketing. 2.  Without promotion something terrible happens...

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How to communicate complicated marketing concepts simply: Infographics

Right now, as you are reading this post, many marketers are scratching their collective heads over how to convey complicated marketing concepts in an effective way to people. The fact of the matter is people are busy and we live in an age over saturated with information on the internet. As a result, people may just decide to skip your marketing message which consists of tons of text or numbers and unfortunately miss out on your well...

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 1

Site Conversion It means the percentage of website visitors who take action—or convert— on a specific webpage.  What are conversions?  Purchasing something or creating an account with a site; these are two good examples. So getting people to visit your site and convert during their visit requires major technology involving analytics and complex algorithms designed to take advantages of known patterns of human behavior right? Not exactly. Of course, you should use the technology at your disposal to get...

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5 Tips to successfully manage your Social Media presence

I'm sure that by now you understand the importance of social media. It is, if used wisely, a great branding tool and an easy way to reach your audience. If you think that managing ALL of your social media accounts in an effective way is too overwhelming, think again and keep reading this post. Today I will give you 5 pieces of advice that will help you make social media your new best friend! 1. Set your goal. What you...

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Google Authorship and its advantages to your business!

Wouldn’t it be great if someone who is searching for one of your articles in Google also gets to see your profile picture appear right next to it?  If you say YES, Google Authorship is here for you! So what is Google Authorship? It is a way to connect the content you create with your Google + profile. This makes it easier for searchers to find your work in the search results. Here is how it looks:         In addition to...

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Super Bowl Outages: A Message for Web Marketing

Super Bowl XLVII Crazy game. No, I’m not talking about the Raven’s first half dominance, although Flacco’s 56 yard pass to Jacoby Jones WAS pretty amazing.   While we’re on the subject of Jones that 108 yard touchdown run was pretty cool too.  But that’s not what I’m talking about.   I’m not even talking about the 49ers second half surge (sorry guys, you got close). No, the watchword for Sunday night’s game was outages. Pretty impressive outages I might add,...

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Digital Delving: Maintaining a Positive Cyber Image

Internet users accrue “cyber footprints” with every tweet and Facebook photo upload. Despite privacy settings and pseudo screen names, information is still accessible for those who know where to look. All too often your beer-guzzling, Instagram antics can come back to haunt you, if they fall into the wrong hands. Society is heavily influenced by critiques of businesses, brands and people. In today’s world, we look up products or services online before making any decisions,...

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