A tale of two online reputations

By admin

I was recently on my honeymoon in St. Lucia. If you’ve never been, I’d highly recommend it.  However, the purpose of this post is not

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 2

By AharonC

In my last blog post, I made the case that site conversion is largely about marketing tactics deployed via the web’s technology.  To make that

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How to communicate complicated marketing concepts simply: Infographics

By Lynn

Right now, as you are reading this post, many marketers are scratching their collective heads over how to convey complicated marketing concepts in an effective

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Old School Marketing Lessons From the Greatest Marketer on Earth Part 1

By AharonC

Site Conversion It means the percentage of website visitors who take action—or convert— on a specific webpage.  What are conversions?  Purchasing something or creating an

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5 Tips to successfully manage your Social Media presence

By admin

I’m sure that by now you understand the importance of social media. It is, if used wisely, a great branding tool and an easy way to

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Google Authorship and its advantages to your business!

By Lan Nguyen

Wouldn’t it be great if someone who is searching for one of your articles in Google also gets to see your profile picture appear right

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Super Bowl Outages: A Message for Web Marketing

By AharonC

Super Bowl XLVII Crazy game. No, I’m not talking about the Raven’s first half dominance, although Flacco’s 56 yard pass to Jacoby Jones WAS pretty amazing.  

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Digital Delving: Maintaining a Positive Cyber Image

By admin

Internet users accrue “cyber footprints” with every tweet and Facebook photo upload. Despite privacy settings and pseudo screen names, information is still accessible for those

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Best Super Bowl Ads: Our Team’s Picks

By admin

There are many ways to look at Super Bowl XLVII. If you are a football fan you will remember that the longest kick-return (109 yards)

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The importance of usability testing

By admin

Most online businesses are primarily concerned with closing sales, and rightfully so. Without sales, the lights don’t usually remain on too long.  So they start

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