Blue Polo Interactive | Blog
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Why a bad reputation can now sabatoge your Adwords campaign

Google’s decision to add review extensions to Adwords is a big thing. The percentage of clicks around searches has always skewed heavily in favor of organic listings to the tune of ~90%. The paid listings, shaded in an orange background on the right and recently to the top, received <10% of clicks. The reason for this? People inherently don’t trust paid advertising. No one likes being “sold.” Organic listings ostensibly were placed on page 1 in the...

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Social Network Throwdown – Hashtag Edition

Back in the days, the hashtag was a fad; it was something cool kids did with their tweets. Now when you see a hashtagged word on any social network - or blog, or photoblog, or news editorial for that matter - you know what it means, whether the site enables it or not. What exactly is a hashtag and what’s its purpose, and more specifically, why do SMBs need them? Believe it or not, the first ever...

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The impact of not being found on online directory sites for local businesses (infographic)

  As a local business, do you think it's important to be found on influential directory sites and Google Maps (Google + Local)? The better question is this:  do you feel your business is hurt by not being found there? While it's difficult to quantify online to off-line sales, recent studies suggest not being found on these sources is more damaging than you think. According to this post, over 90% of consumers use search engines over traditional sources...

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Facebook Exchange (FBX) – The Future of Precision Ad Retargeting

  The goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire are key, so you’re just wasting your time and money if I see an advertisement for the newest smartphone and I won’t be in the market for one any time soon. That has been the fundamental problem with ad targeting. How can advertisers really know what my intent is for a product...

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Responsive Web Design is Best Practice for Mobile SEO Strategy

  Try to remember the last time you were using your smartphone or tablet to browse the web. Do you recall loading the website and thinking, “what the heck is this? I can’t see a single thing!” You then have to navigate a website that forces you to pinch-and-zoom your frustrations through everything you wish you could see. This, unfortunately, is a familiar story for many mobile users out there. Users want an engaging, pleasant, and easy-to-use web...

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The Web Has Become More Like Real Life

  Let’s start with some questions. How hard is it to build a great reputation in real life for yourself? Warren Buffet said “it takes 20 years to build a reputation and 5 minutes to lose it. If you think about that, you’ll do things differently.” Does a skilled Web designer perfect his craft after one month? Does a star salesman break sales records and close multi-million dollar deals three weeks into his job? Do lawyers typically dominate...

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The big change that just hit Google which every local business needs to be prepared for

Google announced a big change yesterday to how they will feature local results moving forward on desktop. The move had already been made on mobile and tablets for some local searches, and will have have major ramifications for local businesses from this point on. The carousel design at the top is the most noticeable change. But what is the most important? Reviews and ratings. Reputation is massive and no longer something businesses can afford to overlook. Previously,...

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Traditional PR vs Digital PR: which offers better ROI?

The ROI of traditional PR has historically been measured by the size of one's mention in a publication relative to the cost of advertising for that placement. Hiring a PR company to get your business mentioned in publications has typically involved retaining a firm starting at $5,000 per month on a 6-month agreement with no guarantees. Sure, that's just a standard agreement and others exist, but the underlying fact is businesses rely on existing relationships of the...

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How the West Was Won in the World of SEO (Part 2)

This is Part 2 of the two-part series How the West Was Won in the World of SEO. If you haven't read Part 1 yet, you can do so here. In Part 1, I stated that I'd be breaking down the top two most recent and important Google algorithm updates and giving you a list of the top 5 warning signs of a bad SEO agency, so here it is! In February of 2011, the Panda algorithm...

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