Blue Polo Interactive | Blog
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Best Social Media Campaigns of 2015

Social media has played an essential role in campaigns by helping marketers reach the right target market at the right time. With 2015 now in the books, let’s recap some of the best social media campaigns of the year. Domino's Pizza Emoji: Domino’s simple and contemporary approach is what makes this an effective campaign. With just a tweet of a pizza emoji, Domino's will have your pizza delivered to your home. The cryptic use of pizza emojis for Tweet...

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Busting the “Money is in the List” Myth

In the email marketing world, the widely accepted mantra is that "the money is in the list." This saying implies that the more people on your email list that you're sending content to, the more money you'll be able to pull out of that email list and the more ROI it will drive to you over time. This is mostly true. However, what a lot of people are not accounting for with this mantra is the quality of people...

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Don’t Pay The Facebook “Lazy” Tax: Get Cheaper Engagements From Their Ads Platform

  Sometime after Facebook went public, it tweaked its algorithm so content posted organically would have very minimal reach. In the range of 1% for most pages. Businesses realized that if they wanted to reach their audience which they often spent real money to acquire, they would need to advertise. "Boosting” is one of the ways to do so. For those new to this, boosting is taking content you have posted on your wall and spending money to increase...

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Do I really need to upgrade my online store?

  You’ve had a website for five years. It still works for all intents and purposes. There are flashy images, copy and recently updated products. It was very cool in 2010 and you still feel it is “acceptable” in 2015. You even invested in an SEO plan and made sure your website was compliant with Google. So do you really need to upgrade? In 2015 an increasing amount of eCommerce purchases are being made from their smartphones. When customers visit your site from...

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3 Great Tools To Use for Your Business’s Twitter

Whether you are new to Twitter or have experience in using it for your business, it is important to know the tools that are used alongside that will help you maintain and/or refine your strategy. In this post you will learn about three tools that will help you market your business on Twitter: Hootsuite, Social Bro and Hashtagify.me. 1) Hootsuite: If you haven’t started using Hootsuite for your business’s Twitter, there is no time like the present. For...

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Building A Twitter For Your Business (Part 2)

  As mentioned in the last blog post, Twitter has become an important platform for businesses to communicate with their audience and potential customers. If you are new to this post and haven’t read the last one, you can check it out here. Today we will finish this 2 part series with the type of tweets to post, a quick overview of analytics, and the best times to post. 1) Posts Bill Gates once said “Content Is King” and this...

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Building A Twitter For Your Business (Part 1)

It is not uncommon nowadays to see businesses using Twitter as a core part of their social media strategy. Twitter’s intuitive and conversational style platform has enabled businesses around the world to stay connected with their customers. If you're thinking about building a Twitter as a part of your business's social strategy, look no further! With these tips you will be on track to developing a strong presence for your business on Twitter. In this blog...

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Native Advertising’s Key Component: Social Approval

  Storytelling is an important way to convey a message. Abraham Lincoln used it very effectively as a vehicle to help people understand his ideas. Storytelling is also a piece of marketing. A big one.  People flock to publishers like the New York Times to read its reviews, or 3rd party directories like Yelp, Google + and Angie's List to read personal stories about businesses, services or products. If what they read is good, that business likely...

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Influencer Marketing: To Become More Prominent in 2014

The digital landscape is continuously evolving and there are new ways for brands to engage their audience outside services like pay-per-click text ads and display advertising. Today we’re going to discuss social influencer marketing, and cover a simple four point checklist that should be answered by anyone contemplating running a campaign. The beauty of this approach is it’s the influencers’ original content around your brand’s message which lends credibility to your product and services, to a substantially greater...

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