Building A Twitter For Your Business (Part 1)

By Diego Cabaleiro

It is not uncommon nowadays to see businesses using Twitter as a core part of their social media strategy. Twitter’s intuitive and conversational style platform

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Native Advertising’s Key Component: Social Approval

By Josh Satler

  Storytelling is an important way to convey a message. Abraham Lincoln used it very effectively as a vehicle to help people understand his ideas.

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Influencer Marketing: To Become More Prominent in 2014

By Josh Satler

The digital landscape is continuously evolving and there are new ways for brands to engage their audience outside services like pay-per-click text ads and display

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Macy’s Campaign: Changing Day To Night Through Your Makeup (INFOGRAPHIC)

By admin

  Blue Polo Interactive recently did a campaign for Macy’s with tips on how to change from day to night through your makeup.   The

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Why Gaining the Trust of Influencers is the Best Marketing Strategy in 2014.

By Michael Pomposello

Is SEO really dead? My take – hell no! However, if we compare SEO today to the days of old we are faced with a

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Why a bad reputation can now sabatoge your Adwords campaign

By admin

Google’s decision to add review extensions to Adwords is a big thing. The percentage of clicks around searches has always skewed heavily in favor of

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Social Network Throwdown – Hashtag Edition

By Sun Lee

Back in the days, the hashtag was a fad; it was something cool kids did with their tweets. Now when you see a hashtagged word

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The impact of not being found on online directory sites for local businesses (infographic)

By Josh Satler

  As a local business, do you think it’s important to be found on influential directory sites and Google Maps (Google + Local)? The better

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Facebook Exchange (FBX) – The Future of Precision Ad Retargeting

By David Osrow

  The goal is to show the right ad to the right person, to match a consumer’s need to a product’s solution. Relevance and desire

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Responsive Web Design is Best Practice for Mobile SEO Strategy

By David Osrow

  Try to remember the last time you were using your smartphone or tablet to browse the web. Do you recall loading the website and

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