Blue Polo Interactive | Blog
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How To Run A Perfect Local Influencer Event

One of the most difficult things for local hospitality businesses to do is to spread their message in their communities. Traditional PR has become more challenging in the mobile age, and patrons base buying decisions off of what strangers write on public directories and social platforms. But, there is a happy medium: the social influencer. This person has earned a trustworthy reputation and following in the community, and is seen as an expert on a given...

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The Importance of Video for Small Business and How to Produce One Cost Effectively

  Videos are one of the best ways to communicate a message online. Whether it’s to get a point across or to drive sales, videos are fast, accessible, and engaging. Born and raised in New York, everything seems to be going at an accelerated pace. People are constantly watching videos on the go and don’t want to strain their eyes reading text, especially when on a tablet or mobile phone. People generally have a small attention span and...

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All You Need To Know About Facebook Live

Facebook Live is a feature (released in August 2015)  that allows you to stream videos instantly. With this feature you can add a filter to a video and send it to a person or a group, who can comment and react to the video. Posting a video on a group will allow you to broadcast to just the people you want to see it. For example, you can create a fitness group and share your training, a...

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Online Video: the Future of Content Marketing

  Today, online videos are taking away the limelight from the ads featured on television. 30 years ago TV dominated the advertising world, but now that's starting to change. One of the main reasons that online video is becoming stronger, is because of its accessibility. With the arrival of smartphones and faster internet speeds, people have instantaneous internet access, which has led us to check social networks and media content on mobile devices instead of computers. Everyday more and...

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Using Youtube for Influencer Marketing

If you are the owner of a small or midsize business and want to promote your products to the right audience, then getting your brand on YouTube may be the solution for you. Attracting the attention of customers through entertaining and educational content is always a good idea. This is why TV worked so well over the years, we were engaged with the content and stuck around for the ads; YouTube works because it is...

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The Most Important Part of eCommerce

What is the most important part of running your online store? No, it's not the promotions. No, it's not the ability to add products quickly and effectively manage inventory, although this is very important. And no it is not just about putting your brand, services or product in front of prospective customers via marketing. Again, that's important, but not what is MOST important. So what is the most important aspect? Product images. Plain and simple. A...

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5 Easy Ways to Use Snapchat for your Business

As a reluctant millennial, it took me a long time to understand the appeal of Snapchat that was so quickly gaining in popularity amongst people in my age group and teenagers. After downloading the app to my phone and getting myself set up with it I quickly fell in love with the app. I use it several times a day to see what my friends are up to. What is Snapchat and how does it work? Snapchat...

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Tips For Managing Your Email Marketing Like A Pro

Everyone thought email marketing was dead. My generation - I’m Gen X - grew up with the earliest version and all of its inherent flaws, and got tired of it. Ignored it. Sent it to spam or unsubscribed. Then came the Smartphone. And what's the one thing we check over 1500 times per week? Not our pulse. Not our heart rate. Not even the clock. Our Smartphones, that's what. And what's synced to our phones? That's right, email. It's a sick,...

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Complete Newbies Guide to Success With Pinterest Ads: Part 2

  In the first piece in this series, Pinterest Ads Part 1, we discussed what Pinterest ads are, what you can do with Pinterest ads and some vital tips. Today we will finish the series. What makes a good pin?: Jess says image is KEY to making Pinterest ads successful. Unlike Instagram where user generated content thrives, on Pinterest, beautiful professional shots are king. Tall pins perform especially well and it’s a huge help to have a text...

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Complete Newbies Guide to Success With Pinterest Ads: Part 1

  In New York City, news radio station 1010 WINS makes the bold claim “If you give us 22 minutes, we’ll give you the world.” This reminds me of talking to Pinterest Ads Expert Jessica Bahr - if you talk to her for around 20 minutes about Pinterest ads, she’ll give you a world of knowledge on the topic. Jess has been running Pinterest ads since last March and taps into a wealth of knowledge and...

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